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Holding promotional activities, in which the selection of promotional gifts,corporate gifts items are particularly important, the promotional gifts selected for promotional activities will vary depending on the audience and time factors, etc., the selection of promotional gifts will also be different. But overall, the following principles should be followed
1. Practicality principle. Whether a promotional gift wholesale gift corporate gift item is practical depends on consumers' satisfaction with the gift. Generally speaking, gifts that have practical value for consumers are practical. For example, consumers want to buy mobile phones, so promotional gifts can choose to give away headphones, batteries and other supplies. Consumers who want to buy electricity can give away kitchen supplies. This allows consumers to better appreciate the practicality of promotional gifts
2. The principle of value sensitivity. The principle of sense of value needs to be grasped just right. The value of gifts is too low, which will not attract consumers, and will not achieve the real role of promotion. Too high a sense of value increases the cost of consumption and at the same time makes consumers question it.
3. Good emotional for wholesale gift corporate gift item. Good emotional gifts are generally easy-to-carry gifts, and the size of the gifts is not easy to cause unnecessary burdens. Choosing these emotional promotional items wholesale gift corporate gift item makes consumers feel that companies are thinking about customers everywhere and leave a good impression on consumers.
4. Creative novelty principle. Creative and novel promotional gifts wholesale gift corporate gift item can always attract the attention of consumers. When selecting these promotional gifts, we must grasp the creativity of the product and mobilize consumers' desire to buy.
5. Quality principle. The principle of quality is generally accepted by most consumers and favored by consumers. Such promotional products wholesale gift corporate gift item must avoid choosing fake and inferior products, because these promotional products will directly damage the image of the enterprise in the minds of consumers, and ultimately lead to a devaluation of the corporate brand image. For example, Amway products generally choose products that pass the brand quality, which can attract most stable customers, thus bring certain satisfaction to consumers, and can fully and accurately display the concept of the brand.
6. Seasonal principle. The seasonal principle is generally to pay attention to seasonal changes while purchasing promotional items. Seasonal promotional items can bring sensory appeal to consumers, otherwise consumers will be bored with promotional items, thinking that these gifts are redundant products .
7. The principle of repeatability. Only by allowing consumers to often witness promotional items and advertising words contained in them can they continue to deepen their impressions. Therefore, when selecting promotional items, one should consider how consumers will use them. The higher the frequency of use or contact, the greater the "repetitive" effect.