Student stationery is one of the most important branches of stationery, and the main use group is students. The student stationery has a wide range of covers. According to the characteristics of the stationery itself, it can be roughly divided into writing type, correction type, storage type and tool type.
Student stationery is one of the most important branches of stationery, and the main use group is students. Due to the different objects used in stationery, student stationery is very different for students of different ages. The stationery for primary school students is mostly cartoon stationery series, while the stationery for middle school students and college students is mostly practical, and has been biased towards office stationery. series.
Student stationery covers a wide range, according to the characteristics of the stationery itself, roughly divided into the following four categories:
1, writing type student stationery. E.g:
Pencils, automatic pencils, refills, watercolor pens, whiteboard pens, gel pens, ballpoint pens, oil pens, pens, crayons, etc.
2. Modified student stationery. E.g:
Correction tape, correction fluid, eraser, etc.
3, storage type student stationery. E.g:
Pencil case, pencil case, folder, book, file bag, etc.
4, tool type Student stationery.
Pencil sharpeners, pencil sharpeners, liquid glue, solid glue, ruler, compasses, utility knives, scissors, book covers, etc.
1. The development potential of the entire market is huge and the purchasing power is increasing. China's existing primary and middle school students account for about 30% of the total number of people. With the development of society, the cultural and educational quality of the people is further enhanced, and investment in education has increased substantially. The stationery industry has a very broad consumer market.
2. With the investment of China's accession to the WTO international market, stationery products are diversified, multi-layered, and developed to high-end products.
3. In the circulation of commodities, many foreign companies have gradually joined the wholesale stationery retail industry, and there is also a strong development momentum in e-commerce.
Risk reduction method
As a kind of consumables for learning, student stationery has many uncertainties. Simply put, the stationery factory relies on product value-added to reflect profit points. Then, how to avoid unplanned losses and uncertain losses in the value-added process has become the most concerned issue for stationery brand enterprises.
1, shorten the sales cycle of stationery products
In many industries, price has a very big relationship with time. According to the survey, the daily depreciation rate of computer products is around 0.1%, while the stationery industry is even higher, which can reach 0.7%. That is to say, every time the product is sold 10 days in advance, the value of the product is less than 7%, and the gross profit margin is increased by about 13%.
2. Increase the inventory rate of effective products
All the people who run the student stationery know the fact that the student stationery products business must make money. The most important thing is that the products that are sold well should be able to keep up, and the products that are slow-moving should be disposed of quickly. The former is the key to success, and the latter is the cause of failure. According to our analysis of stationery factories for many years, only those companies with an effective inventory rate of more than 30% can achieve success in the retail sector. Therefore, modern marketing emphasizes not the absolute value of each dealer's warehouse inventory, but more emphasis on the effectiveness of inventory.
3, the capital cycle is smooth
The turnover of funds in retail enterprises is generally slow, and many operators are accustomed to calculating a large capital cycle every three months. The savvy stationery brand operator will split up many small capital cycles in a large capital cycle. For example, the fast-tracking of the best-selling styles and the spot purchase of some promotional stationery products have led to an increase in the efficiency of capital use. That is, treat 1 cent as 2 cents or even 5 cents to "turn". Generally speaking, the value of money lies in its liquidity. If the flow of money cannot be smooth, value profits cannot be produced.
4. Cultural goods manufacturers should carry out production cost value chain control
The value chain is the epitome of the brand's expressiveness in the stationery industry. Each company is a collection of activities that design, procure, produce, market, exchange, and assist the product. All of these activities can be represented by a value chain. The value added created by each link from input to output constitutes the profit of the enterprise.
On the one hand, the life cycle of stationery products is constantly shortening. To survive and develop, enterprises must adapt to market demands. In the shortest time, new products that meet market demands must be launched. It is difficult for stationery companies to complete the whole process of the value chain. Everything works well because every business has limited resources. On the other hand, with the development of science and technology, especially the rapid advancement of information technology and the Internet, the cost of collaboration across time and space barriers between enterprises has been greatly reduced, and the value-added links of value chains are also increasing.
The development of office stationery, especially the rapid advancement of information technology and the Internet, the cost of collaboration across time and space barriers between enterprises has been greatly reduced, and the value-added links in the value chain are also increasing. Chinese stationery companies have gradually recognized the importance of cost and strengthened their cost control and cost planning. However, many companies cannot fully understand their cost behavior, and there are still many shortcomings in cost management. These defects are mainly manifested in:
First, limit cost management to production activities. Many stationery companies have neglected the control of research and development costs, supply costs and post-production marketing costs before stationery production. Affected by this, most managers will naturally think of production and bring cost management to the cost of production activities. The value chain analysis rule: the enterprise is a collection of “a series of activities” designed to ultimately meet the needs of customers, and is the “output” of “a series of activities”. The cost is not only related to the production process, it is A whole concept. Cost management should be a process of comprehensive monitoring of investment projects, research and development and design, production, sales and after-sales services.
Second, a misunderstanding of cost drivers. For example, companies with large market share and low cost in the country may misunderstand the national market share-driven costs. In fact, the leading position of cost may come from the larger regional market share of the region in which it operates. The source of a company's inability to understand its cost advantage may make it attempt to reduce costs by increasing its national market share. As a result, it weakens the concentration of targets in the region and worsens its cost position.
Third, the links between the various links cannot be used correctly. Chinese stationery companies seldom recognize all the links that affect costs, especially those that are associated with suppliers and activities, regardless of the fact that some departments may increase costs and lower total costs.
Fourth, the cost reductions are contradictory. Some enterprises are striving to expand their market share in order to obtain economies of scale, while at the same time diversifying their models to make economies of scale disappear; some companies place factories close to buyers to save transportation costs, but in new product development. Also emphasize the weight reduction.
Fifth, the difference in the management of the cost reduction process. The difference is that some aspects have their own characteristics and advantages. Some enterprises are out of the market to grasp the cost, and in the process of cost reduction, the difference in management is impaired. As a result, the cost reduction has lost its meaning. Because of the slow-moving or unsold products, the low cost is also a waste.